Word Lock — Privacy Policy

Last updated: 14 September 2026

Word Lock is a word puzzle game published by Four TwentyFour Apps ("we", "us"). This policy explains what the game collects, why, and what you can do about it. It covers the iOS and Android apps with the bundle identifier com.fourtwentyfour.wordlock.

The short version

There are no accounts. We never ask for your name, e-mail address or phone number, and your puzzle progress is stored on your own device. What does leave your device is limited to three things: advertising, anonymous gameplay statistics, and crash reports.

What we collect, and why

Purpose	Data	Who processes it
Advertising — the banner, the between-levels ad and the optional reward video	Advertising identifier, IP address, device type and operating system, and interaction with the ads shown (impressions, taps, video completion). Personalised advertising is only used where you have consented to it.	Google AdMob
Gameplay statistics — used to tune puzzle difficulty and see where players get stuck	In-game events such as levels started and completed, words found, hints and keys used, coins earned and spent, together with an app instance identifier, device model, operating system version and approximate country.	Google Analytics for Firebase
Crash reports — so that bugs can be found and fixed	The technical details of a crash: stack trace, device model, operating system version, and the state of the app at that moment.	Firebase Crashlytics

None of this is used to identify you personally, and we do not sell your data. The identifiers above are device identifiers, not identities: they can be reset from your device settings at any time.

Legal bases (EEA and UK)

Consent for advertising. Before any ad is requested in the EEA or the UK, the game shows Google's consent form, and on iOS it also asks Apple's tracking permission. If you decline, the game works exactly the same.
Legitimate interest for gameplay statistics and crash reports. Both are needed to keep the game working and fairly balanced: the statistics tell us which puzzles are too hard and whether the rewards add up, and a crash has to be seen before it can be fixed. Neither is used for advertising, neither is linked to an identity, and you can object to the statistics at any time by writing to the address at the bottom of this page.

Your choices

Change your mind about advertising consent. Where consent applies (the EEA and the UK), the game screen shows a gear icon in the top left: open it and use the privacy options entry to reopen the consent form. Outside those regions there is no consent to review, so the icon is not shown.
Reset or limit your advertising identifier from your device: on iOS, Settings → Privacy & Security → Tracking; on Android, Settings → Privacy → Ads.
Delete everything. Uninstalling the game removes your progress from the device.

Your rights

Under the GDPR you have the right to access, correct, delete or restrict the processing of your personal data, to withdraw consent at any time, and to complain to your data protection authority. Note the practical limit: because the game holds no account and no contact details, we normally cannot tell which data belongs to which person. If you write to us with your advertising identifier, we will act on it as far as that identifier allows.

Sharing and international transfers

The three services above are provided by Google, which processes the data on our behalf and, for advertising, also on its own account as a controller. See Google's privacy policy and how Google uses information from sites or apps that use its services. This may involve transfers outside the EEA, covered by the European Commission's standard contractual clauses.

Retention

Crash reports and gameplay statistics are kept for the retention period configured in the corresponding Google service, after which they are deleted or kept only in aggregated form that cannot be traced back to a device. Advertising data is handled under Google's own policies.

Children

Word Lock is not directed to children. The game declares itself as not child-directed to the ad network and limits ad content to a general audience rating. We do not knowingly collect data from children under the age of digital consent.

Changes

If this policy changes, the new version will be published on this page with a new date at the top.

Contact

Questions about this policy or about your data: 424appslab@gmail.com.